Denver-Based Marco’s Coal-Fired Pizza Restaurant Announces Name Change to Racca’s Pizzeria Napoletana
New Name and Brand Identity Designed to Reflect Restaurant’s Passion for Pizza and Italian Roots
DENVER (Dec 7, 2015) – Marco’s Coal-Fired Pizza, the Denver-based award-winning pizzeria restaurant with locations in the Ballpark District and Inverness, announced today it is changing its name to Racca’s Pizzeria Napoletana. The name change, and new brand identity, come as a result of the restaurant’s desire to further embrace its authentic Italian pizza-making methods and demonstrate its passion for Neapolitan pizza.
In August, the restaurant under its former name was selected by Pizza Today magazine as the 2015 Independent Pizzeria of the Year, a prominent industry award. Co-founders and proprietors Mark and Kristy Dym opened the first location near Coors Field in 2008, then its Englewood/Inverness location in 2011. Racca’s plans to expand its reach in 2016 by opening new restaurants at Colorado Mills shopping mall in Lakewood and in the Old Yellowstone District in Casper, Wyo.
“Our restaurant started with the simple idea that passion makes great pizza,” said owner Mark Dym. “That thought process clearly hasn’t changed and never will. Racca’s Pizzeria will focus on delivering an authentic, award-winning Neapolitan pizza experience just as Marco’s Coal-Fired Pizza did for so many years.
Racca’s is the only VPN certified (Associazione Verace Pizza Napoletana) restaurant in Colorado. The Naples, Italy-based association gives special designation to pizzerias who meet strict requirements that respect the tradition of the art of Neapolitan pizza making including the verification of ingredients, processes and wood-fired oven techniques.
“This has been a very fulfilling year for us,” said owner Mark Dym. “Experiencing significant sales growth, receiving the Independent Pizzeria of the Year award, and preparing to launch the new Racca’s brand has been exciting. And 2016 promises to be more of the same with the addition of two more restaurants.”
About Racca’s Pizzeria Napoletana
Founded in 2008 with the opening of its Ballpark District location, Racca’s Pizzeria is a full-service Neapolitan pizza restaurant delivering the authentic taste of Italy using the finest ingredients. Formerly known as Marco’s Coal-Fired Pizza, Racca’s is the only pizzeria in Colorado with VPN certification (Associazione Verace Pizza Napoletana) verifying that ingredients, traditional processes and wood-fired oven techniques are approved by the Naples, Italy-based association. Racca’s Pizzeria has locations in downtown Denver and Inverness and plans to open two new stores in 2016.